Buy Used and New David A . Aaker Books

Developing Business Strategies

by David A. Aaker

ISBN 13: 9780471118145

Format: Hardcover (400 pages)
Publisher: John Wiley & Sons
Published: 15 Jun 1995

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Brand Leadership

by David A. Aaker,Erich Joachimsthaler

ISBN 13: 9781439172919

Format: Paperback (368 pages)
Publisher: The Free Press
Published: 27 Apr 2009
Other Format: Hardcover, Paperback

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Developing Business Strategies

by David A. Aaker

ISBN 13: 9780471064114

Format: Hardcover (352 pages)
Publisher: John Wiley & Sons
Published: 03 Sep 2001
Other Format: Hardcover

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Brand Equity and Advertising: Advertising's Role in Building Strong Brands (Advertising & Consumer Psychology)

by David A. Aaker, Alexander Biel

ISBN 13: 9780805812848

Format: Paperback (432 pages)
Publisher: Lawrence Erlbaum Associates Inc
Published: 13 May 1993

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